Todays guest is Sheena White. In short, Sheena is a social media strategist and copywriter. But honestly she is more than just that. She is a heart-centered entrepreneur who specifically helps women in their small businesses’ so that they can maximize the power of social media and increase their success rate in the online marketing world.
Holy cow as an entrepreneur myself, there just never seems to be enough time in the day. No joke, I spend at least 2-3 hours a day just contributing to the FREE content on my blog and website. Whether it’s blog articles, my newsletters, free ebooks, free classes or my podcast, I’m churning out a lot of content – and I’ve been doing it for over seven years! It can be overwhelming especially if you don’t know where to focus your efforts.
Online marketing can be a tricky game. 1) you have to understand the marketing animal 2) you have to navigate an industry that is ever-changing 3) the rules of the game are changing daily.
So what did I do? I quit my newsletter. If people wanted ground breaking FREE info they could just visit my blog. Why on earth did I want to create yet another earth shattering form of media, that would honestly get a low conversion rate and probably never even get read? At least on my blog the content lives for ever and I’m in control of when it hits the trash, right?
At the time I was doing all of the above I was also contributing to two local newspapers. Something had to give because I felt like I was bleeding content and my brain was hitting content fatigue! So, my newsletter didn’t make the cut. Apparently, a grave mistake.
But I didn’t want to work with a sleazy sales marketing company. I had literally just been told by a sleazy sales marketing company that I should ditch feng shui all together because no one was interested. Are you serious? How the hell do you know? And interestingly enough, my top five posts that have been pinned over 10,000 times are all feng shui posts. But yeah, they’re right, no one is interested.
The key to understanding social media marketing
Enter in Sheena. She was able to explain the importance of newsletters in an easy to digest manner, take the reins, and simplify the process- and she totally dug my feng shui roots. And for those of you who read my blog, you know I LOVE feng shui and I like easy – both things Sheena embraced brilliantly.
So today’s podcast we’re going to talk about
- being a military wife, and trying to juggle a family, career and life on the move
- why she loves what shes does, and helping heart-centered entrepreneurs
- great books to read to help you achieve your goals
- why social media matters
- Quick tips to get your message out in an innovative way
- The new social media platforms on the rise
Social media mentioned:
Books mentioned in the extended version: (extended versions are emailed to those on our newsletter list so be sure to sign up so you don’t miss out!)
Creating a morning routine – The Miracle Morning
The pursuit for less – Essentialism
Empowering women – Lean In
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